I was delighted to learn today that a fundraising video that aired on You Tube almost 2 years ago has won an international journalism award.
The “Medicine Goes Viral” story in the McGill Reporter last week revealed that the video has captured one of the 2012-2013 Michael E. DeBakey Journalism Awards given annually by the Foundation for Biomedical Research in Washington D.C. It won in the category of Best Viral Video. As of this writing the video has been viewed over 475,000 times since its release in September , 2011.
I remember this video very well when it came out since it had some corporate sponsors who were donating money to the Goodman Cancer Research Centre at McGill for every You Tube view, so not only was the video a bit of good fun, it was a good fundraising tool, and those of us in the business of funding cancer research in Canada watched with great interest to see how it would do.
For me, it was an extra bit of good fun since I know a number of people in the video.
Some VERY senior scientists gave of their time and of their spirit to participate. Notable among them were my friends and colleagues Dr. Phil Gold (left), an emeritus professor of oncology known world-wide, and Dr. Nahum Sonenberg (right), who may yet be a Nobel prize winner one day.
But the one who really caught my eye was my dear friend and colleague Dr. Michel Tremblay, who just recently stepped down as the Director of the Goodman Centre. He is the one in the video with the steely eyes and the leather jacket…
Michel was (and still is) on the Advisory Council on Research when I was still at the Canadian Cancer Society Research Institute at the time this video was done, and we had opportunity to roast him over and over whenever there was an ACOR meeting. He took it all in good fun, and in the same spirit in which the video was done in the first place.
I am delighted that this video garnered the attention it did, and I am grateful to all of the researchers, post-docs, students, faculty and staff who made it happen. And I am sure that Michel Tremblay in particular, despite his protestations to the contrary, just loved prancing around in a leather jacket and cool shades.
If you don’t believe me, check out the video itself: