The Balls Are in Your Court

The Canadian Cancer Society (CCS) has made great strides in recent years to shake the perception by some that it is your “grandparents’ charity”.  Bold initiatives like the “Fightback” campaign, replete with videos containing F-bombs, have gone a long way to ensure that the CCS connects to a whole new generation of committed citizens in the fight against cancer.

And earlier this month the CCS broke even further with tradition by distributing a very well done information and awareness video imploring men to check their testicles for testicular cancer. This is not a video that explicitly shows you HOW to do so, but if you are interested in that, there are a number of very good ones out there that you can easily find.

This one takes a bit more of a light-hearted approach and is aimed at getting the messages of awareness and self-determination out there into the population. I think that “Nutiquette: a dude’s guide to checking his nuts” is a great way to promote awareness and dialogue.

When checking out this video, I became aware of another one that was created a couple of years ago by ZDoggMD. Also taking a more musical approach, “Manhood in the Mirror” is also extremely effective.

You can see both videos below.

If you are a man, especially one between the ages of 15-35, the ball is in your court. Or the balls are in your hands?

Nutiquette: a dude’s guide to checking his nuts (Canadian Cancer Society)

 

Manhood in the Mirror (ZDoggMD)

 

     
 
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Comments

The Balls Are in Your Court — 1 Comment

  1. Nice way to break through to a tough to reach audience. Young men certainly don’t even want to think of cancer or their testes. So easy to examine, so hard to even get them to consider. Good stuff.